The 5 Research Steps You Need to Perform Every Time You Want to Build a New Affiliate store
Step#
1: Focus On One Niche At A Time
Don’t try to build
a store that will be everything to everyone. If you are promoting all sorts of
niches in one store people might as well just search on Amazon and bypass you
completely. However, if you build a store focusing on just one niche (and it’s
sub niches), you are adding value and enhancing people’s shopping experience,
by making it easier for them to browse and find exactly
what they are
looking for.
Building a one
niche store also means you can go for long tail keywords that are easier to
rank for, and you will thus get more traffic and sales. Bottom line… don’t try
to compete against Amazon. Build something that makes it easier for people in
a particular niche to find what they are looking for on Amazon.
Step#
2: Check For Good Products In Your Niche
Between Amazon and
the other affiliate networks you can generally find loads of products in every
niche you can think of – even the most obscure ones. But you still want to
check to see what sort of products are on offer. Are there enough quality ones
actually selling? Do the products and price points fit the niche you have in
mind. There’s for example little no point in trying to
build a store selling cheap TVs if all you are able to offer is high end
models.
It’s also
frustrating to start out building an affiliate store only to find out later
that you only have a handful of products to sell, when you wanted to list
hundred.
Step
#3: Pick Keywords With Good Search Volume
Next you need to use a keyword research tool
to find some good keywords to build your store around. There are a lot of
tools out there, but the free one from Google gets the job done just fine: https://adwords.google.com/o/KeywordTool
What you’re looking
for is a good main keyword that has a relatively high monthly search volume –
and it has to be a keyword that people in your niche are actively searching
for. And then you want to find up to 10 additional LSI keywords or phrases –
meaning that they are closely related to but different than your main keyword.
The main keyword
you’ll use in the title of your affiliate store blog and preferably in the
domain name too (if you can get one). The extra LSI keywords you will use in
your blog’s tag line and description, plus in your keywords. We highly
recommend using the free All In One SEO plug-in or similar for this.
Step#
4: Check If You Have Picked Buying Keywords
Not all keywords
are buying keywords. It doesn’t matter if you rank #1 in Google for a high
volume keyword – if people searching for that term are not looking to buy
anything.
Just to give you a
very obvious example “Samsung Flat screen TV Repair” may be an awesome keyword
but it’s not a buying one and thus no good for selling new TVs (though there
are likely repair guides for sale on Amazon) “Samsung Flat Screen TV Prices”
on the other hand is a buying keyword. People searching for that are already
halfway to buying a TV. They are actively looking for a site listing different
models and prices, so this would be an ideal keyword for an affiliate store
selling Samsung TVs and related products.
Step#
5: Research The Competition
Before you settle
on your keyword(s) you also need to research your competition. Do a Google
search for at least your main keyword and have a look at what comes up. If it
looks like you are going to be competing with big authority sites you might
want to consider going for another keyword that will be easier to rank.
On the other hand,
if your competition seems weak and it looks like it will be easy for you to
rank well for your keyword – you may even consider going for one with lower
search volume than you normally
would.
These are the 5
research steps you need to perform every time you want to build a new
affiliate store (at least if you want it to be successful). But remember that
you now have the ultimate keyword research shortcut… With 100 done for you
Amazon niches with keywords and domain suggestions. You can download the
spreadsheet with this data from the same page you got this report from.
22:18:00
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Affiliate Network
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