The 5 Research Steps You Need to Perform Every Time You Want to Build a New Affiliate store

     Step# 1: Focus On One Niche At A Time
    Don’t try to build a store that will be everything to everyone. If you are promoting all sorts of niches in one store people might as well just search on Amazon and bypass you completely. However, if you build a store focusing on just one niche (and it’s sub niches), you are adding value and enhancing people’s shopping experience, by making it easier for them to browse and find exactly
    what they are looking for.

    Building a one niche store also means you can go for long tail keywords that are easier to rank for, and you will thus get more traffic and sales. Bottom line… don’t try to compete against Amazon. Build something that makes it easier for people in a particular niche to find what they are looking for on Amazon.

    Step# 2: Check For Good Products In Your Niche
    Between Amazon and the other affiliate networks you can generally find loads of products in every niche you can think of – even the most obscure ones. But you still want to check to see what sort of products are on offer. Are there enough quality ones actually selling? Do the products and price points fit the niche you have in mind. There’s for example little no point in trying to build a store selling cheap TVs if all you are able to offer is high end models.

    It’s also frustrating to start out building an affiliate store only to find out later that you only have a handful of products to sell, when you wanted to list hundred.

    Step #3: Pick Keywords With Good Search Volume
     Next you need to use a keyword research tool to find some good keywords to build your store around. There are a lot of tools out there, but the free one from Google gets the job done just fine: https://adwords.google.com/o/KeywordTool

    What you’re looking for is a good main keyword that has a relatively high monthly search volume – and it has to be a keyword that people in your niche are actively searching for. And then you want to find up to 10 additional LSI keywords or phrases – meaning that they are closely related to but different than your main keyword.



    The main keyword you’ll use in the title of your affiliate store blog and preferably in the domain name too (if you can get one). The extra LSI keywords you will use in your blog’s tag line and description, plus in your keywords. We highly recommend using the free All In One SEO plug-in or similar for this.

    Step# 4: Check If You Have Picked Buying Keywords
    Not all keywords are buying keywords. It doesn’t matter if you rank #1 in Google for a high volume keyword – if people searching for that term are not looking to buy anything.

    Just to give you a very obvious example “Samsung Flat screen TV Repair” may be an awesome keyword but it’s not a buying one and thus no good for selling new TVs (though there are likely repair guides for sale on Amazon) “Samsung Flat Screen TV Prices” on the other hand is a buying keyword. People searching for that are already halfway to buying a TV. They are actively looking for a site listing different models and prices, so this would be an ideal keyword for an affiliate store selling Samsung TVs and related products.

    Step# 5: Research The Competition
    Before you settle on your keyword(s) you also need to research your competition. Do a Google search for at least your main keyword and have a look at what comes up. If it looks like you are going to be competing with big authority sites you might want to consider going for another keyword that will be easier to rank.

    On the other hand, if your competition seems weak and it looks like it will be easy for you to rank well for your keyword – you may even consider going for one with lower search volume than you normally
    would.
    These are the 5 research steps you need to perform every time you want to build a new affiliate store (at least if you want it to be successful). But remember that you now have the ultimate keyword research shortcut… With 100 done for you Amazon niches with keywords and domain suggestions. You can download the spreadsheet with this data from the same page you got this report from.

0 comments: