Monitoring Website and Blogs with Adsense and Adsense Alternatives

First up are the on-page elements of a good website. These days, the on page elements include keyword optimization, navigation structure and avoidance of any unwanted spam flagging possibilities. Here are the seven steps to consider in terms of the page elements:

1.       Title – The title tag for your website should be keyword optimized with no more than 15 total words

2.        Headlines – Use H1 and H2 tags in your content to mark headlines and have keywords in those headlines. Google gives greater weight to headlines, so take advantage of it.

3.       First 50 Words of Text – The keyword should appear in the first 50 words of text on the page, preferably only once.

4.       Keyword Density – The density for your keyword of choice should be 1-4%. Use an analyzer to make sure you don’t go under or over. Too few keywords and you won’t register. Too many and you’ll be tagged for spamming.

5.       Navigation – The navigation structure should be keyword rich. If you have multiple articles on your site, use keywords as links for them and place those links on every page of the site to increase the number of internal links. Also avoid any dead ends and make sure that every page is no more than 2-3 clicks away from another. Nested, confusing navigation structures weaken the user experience, which Google frowns upon.

6.        Avoiding Black Hat – Don’t stuff keywords, hide them at the bottom or change their color. Don’t stuff keywords in the HTML tags or try to hide them as small text. These are all very old, ineffective tricks that only hurt your search rankings.

The elements of a webpage are relatively standardized these days. The easiest way to ensure you’re getting everything you need in there is to run the site through Traffic Travis and compare it to other sites that get good scores in the tool. Don’t copy them, but make sure your site gets all the basics out of the way so that you can focus on backlinks.